E-commerce Website Owner

If you’re a prospective e-commerce website owner, you must have visited some of the best e-commerce stores (Amazon, eBay, Shopify, BigCommerce) and admired their design concepts. While achieving that level of design might look easy to you, a trained eye in the web design business knows that it’s an uphill task. There are many logistical challenges to overcome, systems analysis to undertake and designs to choose from. Essentially, the road from the e-commerce website idea to implementation is sophisticated and long. Let’s take a comprehensive look at the stages of this journey:


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Assemble the requirements of your e-commerce solutions

At the onset, you need to perform a thorough analysis of your business model. You can achieve this by assembling the requirements of your e-commerce website project and performing a rigorous evaluation of your competition. You should then lay out your strategy. Utilize techniques like benchmarking, brainstorming, and SWOT to lay out your strategy.

Figure out the functional designs of your e-commerce solutions

In this stage, the web designer lays out the information architecture of your e-commerce site. For example, they define division assortment of your e-commerce website, number of pages on your e-commerce store and how the sub pages of your e-commerce store will correlate.

You’ll then need to prop up this stage by user tests. In this scenario, you check out usability aspects such as seamless navigation, user flow, and easily comprehensible messages.

Graphic design of your e-commerce websites

After figuring out the functional design aspects of your e-commerce store, you can indulge in the graphic design stage. To start off, figure out the look and feel of your e-commerce

website’s home page. Here you give your customers aspects like

  • An ever present search box,
  • Properly organized the navigation bar,
  • Incorporate browsing history to a high degree of personalization,
  • Incorporate location and contacts,
  • Visible and eye-catching shopping cart
  • Easily identifiable sale section
  • Live chat support and much more

From the look and feel of the homepage, you can figure out the layout designs of the subpages.

Implementation of your e-commerce website solutions

This is the critical stage of your e-commerce website building journey. After you’ve sorted out the graphic design stage, you are free to begin the implementation stage. Here your e-commerce website is checked by the Information Technology department to ascertain that every technical aspect is in order. Then you will have to integrate your e-commerce site with other systems. In today’s e-commerce world, there are multiple integrations with other systems. Some of the most popular integrations include Customer Relations Management (CRM), Product Information Manager (PIM), Enterprise Resource Planning (ERP), and Warehouse Management System (WMS). Also, don’t forget to integrate with email marketing systems.

Testing and launching of your e-commerce solutions

Some of the most important tests you should initiate in this stage include functional test, integration test, and usability test. Examples of functional tests to initiate include:

Data import testing: If your e-commerce solution entails import of data, it’s a lot likely that data will involve products and customers. With regard to data import testing, determine what mandatory fields, length of fields and character types are.

Payment testing: make a point also to perform negative tests. For example, determine possible failure points and address them. Examples of failure points include duplicate payments, invalid credit card numbers, credit card limitations and much more.

Other functional tests to initiate include product variety, product pricing, web browser compatibility, and OS/devices and hardware.

Nonfunctional tests include security, performance and data recovery.

After your e-commerce solution navigates successfully through the rigorous testing stage, it’s now time to make it live online. To attract more traffic, initiate marketing campaigns such as sharing on social media, email marketing campaigns, and other advertising models. Soon enough, you’ll build an audience, and your e-commerce website will take off.

Here is an e-commerce platforms that may help you: https://www.shopify.com/online/ecommerce-solutions